How Much Does a Fidelity Financial Advisor Cost? Fees, Minimums & Services
Fidelity offers a range of advisory services, from automated robo-advice called Fidelity Go to human-led wealth management.
Eligibility for an advisor depends on account type and balances.
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| Fidelity Service | Annual Advisory Fee | Minimum / Eligibility | Advisor? |
|---|---|---|---|
| Fidelity Go | 0% under $25K; 0.35% at $25K+ | $0 to open; $10 to invest | Robo-advisor |
| Fidelity Advisory Services | 1.10% less applicable credits | $50,000 | Advisor team |
| Fidelity Wealth Management | 0.50%–1.50% | $500,000 generally | Dedicated advisor |
| Fidelity Private Wealth Management | 0.20%–1.04% | $2M managed + $10M investable assets | Advisor-led team |
*Fees for “Personalized Planning & Advice” depend on employer’s plan (example: first 90 days free, then typical plan advisory fees). Underlying fund expense ratios still apply.
How Much Does a Fidelity Financial Advisor Cost?
Fidelity’s human advisors offered via programs like
- Fidelity® Wealth Services or
- Personalized Planning & Advice are typically fee-based.
Advisory fees are charged as a percentage of assets under management.
| Fidelity Service | Fee Type | Annual Fee | Minimum |
|---|---|---|---|
| Fidelity Go | Robo advisor | 0% under $25K; 0.35% at $25K+ | $0 to open; $10 to invest |
| Fidelity Advisory Services | Advisory fee | 1.10% | $50,000 |
| Fidelity Wealth Management | Advisory fee | 0.50%–1.50% | $500,000 eligibility |
| Fidelity Private Wealth Management | Advisory fee | 0.20%–1.04% | $2M managed; $10M+ investable assets |
All fees are annual percentages of assets and charged quarterly.
- Fidelity Go’s fee is deducted from the account value.
- Wealth Services’ fees are gross before any credits; any Fidelity fund expense credits reduce the net fee.
Aside from these advisory fees, clients also pay underlying fund expense ratios on mutual funds or ETFs held.
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Fidelity Go vs. a Human Fidelity Advisor
Fidelity Go is an algorithm-driven, digital robo-advisor that builds a simple portfolio of Fidelity Flex mutual funds based on your goals.
But a human Fidelity advisor provides fully personalized advice:
- Build a customized portfolio
- Offer comprehensive financial planning, tax and estate advice, retirement income strategies, etc.
- They meet you by phone or in person, tailor strategies to your situation.
| Feature | Fidelity Go | Human Fidelity Advisor |
|---|---|---|
| Type | Digital robo advisor | Personalized advisor service |
| How it works | Automated investing and portfolio management | Advisor-led investment management and financial planning |
| Investments | Fidelity Flex mutual funds | Broader mix of Fidelity and non-Fidelity investments |
| Rebalancing | Automatic | Advisor manages and adjusts the portfolio |
| Tax management | Tax-loss harvesting for eligible taxable accounts $25K+ | Tax-smart investing strategies may be incorporated |
| Customization | Goal-based portfolio with limited preferences | Portfolio and planning tailored to your financial situation |
| Financial planning | Basic digital planning + coaching | More comprehensive personalized planning |
| Advisor access | Unlimited 1-on-1 coaching at $25K+ | Ongoing access to an advisor or advisory team |
| Annual fee | 0% under $25K; 0.35% at $25K+ | 0.50%–1.50% for Wealth Management |
| Minimum | $0 to open; $10 to invest | $50,000 for Fidelity Wealth Services |
| Best suited to | Investors who want simple, automated management | Investors who want personalized advice and planning |
Is Fidelity a Fiduciary?
Find out when Fidelity acts as a fiduciary, how advisory and brokerage services differ, and what standard applies to your account.
What Does the Fidelity Advisor Fee Include?
Fidelity’s advisory fees are generally all-inclusive wrap fees that cover investment management and account service.
- Investment Selection & Execution: The advisor chooses and executes a portfolio on your behalf. They buy/sell stocks, bonds, ETFs, and mutual funds to implement your strategy.
- Asset Allocation and Rebalancing: It covers ongoing rebalancing to maintain your target allocation, as market values change.
- Financial Planning Services: Depending on the program, advisors provide planning guidance such as retirement planning, education funding, cash flow, debt management, etc.
- Specialized Advice: Access to specialists (e.g., estate, tax, Medicare, business succession) is often included in wealth-management programs.
- Account Service: The fee covers custodial, clearing, and administrative services for the accounts. Clients generally pay no separate custodial fee or transaction fee for trades made by the advisor.
- Ongoing Support: Clients have periodic reviews with their advisor team. Fidelity Go clients get unlimited 30-min coaching calls with advisors; human-advised clients get scheduled meetings.
- Tax Management: The advisory fee includes basic tax-aware management.
So, the advisory fee pays for a dedicated team to manage and plan for you.
It typically covers research, trading, administration, and advice, so the client can remain hands-off.
Is Fidelity FDIC Insured?
Learn which Fidelity accounts may have FDIC insurance, how the coverage works, and how it differs from SIPC protection.
Are There Additional Fidelity Fees?
Yes, beyond the advisory or asset management fee, investors still face standard brokerage and fund costs:
| Potential Fee | Typical Cost | Notes |
|---|---|---|
| Fund expense ratios | Varies | Funds charge their own annual expenses |
| Online stocks & ETFs | $0 | No online trading commission |
| Options | $0 + $0.65/contract | Contract fee applies |
| Mutual funds | $0 or $49.95+ | Depends on the fund |
| Bonds & CDs | $0 to $1/bond | Depends on the security and trade |
| Account maintenance | $0 | No standard maintenance fee |
| Short-term fund trading | May apply | Some funds charge when sold quickly |
Aside from the advisor’s AUM fee, clients mainly pay the normal costs of investing such as fund expense ratios, regulatory fees, etc.
But Fidelity does not levy additional hidden advisory charges or transaction fees in its advisory programs.
Considering Fidelity Go? See how the fees and features work
Compare Fidelity Go fees, investment options, account minimums, human coaching, tax-loss harvesting, and who the service may fit.
See If Fidelity Go Fits
Who Can Get a Fidelity Financial Advisor?
Fidelity Go
Any U.S. resident aged 18+ can open a Fidelity Go account with no credit check or qualifications.
You simply complete an online application and fund at least $10.
The account can be
- Individual
- Joint, or
- Certain retirement accounts such as Traditional/Roth IRA, Rollover, SEP, HSA.
Fidelity Personalized Planning & Advice (PPA)
This service is offered through employers’ retirement plans.
Eligible plan participants who have a sufficient balance can enroll.
It’s not available as a standalone brokerage account; you must be in a participating workplace retirement plan.
New enrollees often get a fee waiver promotional period.
Fidelity Wealth Services / Wealth Management
This is available to individual brokerage/IRA clients who meet asset minimums.
Generally, an investor needs ≥ $50,000 in eligible Fidelity accounts to open a Wealth Services advisory account.
Within Wealth Services, higher tiers apply: clients with ≥ $500K typically get a dedicated advisor, and ≥ $2M can qualify for Private Wealth Management.
Fidelity Financial Advisor vs. Fidelity Go FAQ
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